Social media
: Social Media Dominance : Gen Z : Platforms like TikTok and Instagram are crucial for reaching Gen Z. They respond well to short, visually appealing content and user-generated content. Millennials : While they also use social media extensively, platforms like Facebook and Pinterest may still hold relevance. They appreciate content that is more informative and lifestyle-oriented. Influencer Collaborations : Gen Z : Prefers micro-influencers and relatable figures. Authenticity and personal connection are key for this demographic. Millennials : May still be influenced by macro-influencers and celebrities, but they also value authenticity and genuine product experiences. Sustainability and Ethical Practices : Gen Z : Highly values brands that prioritize sustainability, transparency, and ethical sourcing. Eco-friendly materials and responsible production are major selling points. Millennials : Also value sustainability, but they might be slightly more forgiving in this regard. They appre